When it is all said and done, the real benefit to bartering is to drive business to you that would have normally gone to your competition or made other spending choices. It is business networking with the incentive of the barter dollar to direct others in that same network to your business. It changes the buying habits of those within the network. No longer will members go to just any vendor. No longer will they go to the first they find, the closest, the cheapest, or even someone they personally know. Because they have this barter currency available to them, they will direct their purchasing decisions first to within the network instead of spending their cash for those same products and services.